Friday, September 5, 2008
According to Nielsen:
Palin Triggers RNC Ratings Spike
More than 37.2 million people tuned in for coverage of the third night of the 2008 Republican National Convention, which featured Sarah Palin's much anticipated national debut.
Wednesday night's RNC broadcasts attracted just a 1.1 million fewer viewers than Barack Obama's record-breaking speech on day four of the Democratic convention.
Coverage of day three of the GOP convention drew a large female audience (19.5 million) -- 5.2 million more women than tuned in for day two of the Democratic convention, when Hillary Clinton addressed the delegates, and 6.9 million more women than watched Joe Biden accept the Democrats' vice presidential nomination last Wednesday night...
And even bigger for McCain: McCain Tops Obama's Record-Breaking Ratings
On Thursday night, John McCain's acceptance speech at the Republican National Convention bested Barack Obama's record-breaking viewership numbers from last week by 500,000 viewers.
More than 38.9 million people tuned in to coverage of the final night of the GOP convention. In comparison, Obama's acceptance speech at the Democratic convention drew 38.4 million viewers.
For the third night in a row, more women (19.2 million) than men (17.9 million) watched the RNC coverage...
Chatham Republicans speculates about some of the reasons, here.