Apologies to my reader for the month-long obsession at Divest This! with the comings and goings of the Presbyterian Church. While it's interesting to document the BDS virus (and various attempted treatments) running their course through a relatively large organization, a weeks-long focus on the subject means I missed out on both BDS Media Day on July 5th and the BDS Day of Action on July 9.

This puts me in the company of the other 6.8 billion people on the planet because, as nearly as I can tell, these BDS Days dedicated to ginning up media and action generated none of the former, and little of the latter beyond BDS activists from various countries dialing in to tell each other how wonderful they were.

Given that these and other BDS-related anniversary/celebrations are meant to showcase the vast progress "the movement" has been making, one would think that it would include an actual BDS success, rather than just report out how busy and noisy everyone is being on the arbitrary date they have set for their alleged fifth anniversary.

I say "alleged" because BDS should actually be celebrating its 10th anniversary, given that the divestment project started with the 2001 "Celebrate Racism" conference in Durban, not with the PACBI boycott announcement in 2005 that BDSers are currently using to mark the day of their birth (a date which allows them to flush a half-decade of failure from '01-'06 down the memory hole).

With Israel's export-fueled economy expanding at a rapid 3.6% clip the first quarter of 2010, I think it's fair that divestment backers start demonstrating what they've accomplished in real terms, rather than just gather in various cities to pat each other on the back and possibly vandalize a couple of grocery stores.

In the meantime, I'm declaring July 15th to be "Israel is Just Great Day," a new holiday which asks people around the world to demonstrate their solidarity with the Jewish state by wearing clothes. As you walk the streets this Thursday (i.e., on Israel is Just Great Day) in villages, towns and cities around the world, surrounded by people wearing clothing of all colors and descriptions, just remember that every non-naked person you see represents one more person laughing at BDS while celebrating the Jewish homeland.

Hey, why should the divestniks be the only people who get to create their own ever-changing, self-serving metrics for success?