Tuesday, August 5, 2008
This is just a quick link to follow -- an "aside." These are links to interesting things that, for one reason or another, I didn't place into a full posting. Click the link to visit the full article. Go to the blog index for a regular listing of posts.
Richard Cravatts: How to Get the World To Hate Israel - 'As part of evaluating the competitive landscape of the popularity of nations, in a process referred to in marketing circles as ‘place branding,’ Israel, to no one’s great surprise, comes up short in brand likeability, ranking last out of 35 nations included in an August 2006 survey conducted by nation branding expert Simon Anholt, even less attractive to respondents than Indonesia, Estonia, and Turkey. How could this have happened to a country that is the Middle East’s only thriving democracy and enjoys a remarkably robust economy that has spawned some 1000 startup high tech companies, for example, second only to the U.S.? How, in short, would you go about making the world hate Israel? This is how you would accomplish that objective if you were an enemy of Israel...'
